RESULTS

After the Bee Street mailings, Craig’s boosted awareness, gained increased shelf space with retailers and added new retailers, and became the most top of mind vegan ice cream. The mailings generated strong social posts from Anastasia Karanikolaou, Emma Roberts, Lauryn Bosstick, Kris Jenner, Olivia Culpo, and Natalie Noel which the Craig’s sales team continues to use in retailer pitch presentations. Cumulative impressions from the Bee Street program were 142,950,000.