Why Are Influencers Impactful?
Influencers are crucial to increasing sales.
They create authenticity, make your brand more human, and generate outsized reach through their following on social media.
Influencer Impact
The influencer marketing industry was worth just $1.7 billion back in 2016. It hit $16.4 billion in 2022 and was expected to increase by another $5 billion in 2023. Businesses are making $5.20 for every $1 they spend on influencer marketing. 70% of teens trust influencers more than traditional celebrities.