RESULTS

Bee Street developed a bespoke Provence-sourced wood box in which to house a sampling of the products and reflect the essence of the brand’s geographic origins and winemaking process inspiration. The mailing highlighted the active compounds GSM10 & ProGR3 found in grapes grown on the Perrin Family’s vineyards and its gender neutral attributes. The program drove impactful social posts from top influencers such as Meredith Duxbury, Steph Hui, Tezza Barton, Paula Macher, and Daniela Botero; contributed to U.S. sales performance and helped build the brand’s social media following in the U.S. Cumulative impressions from the Bee Street program were 42,688,800.

Video Results

​​​​OVERVIEW 

Bee Street was hired by Marc Perrin & Brad Pitt to create a very special mailing for their Le Domaine luxury skincare brand to build brand awareness in the United States following the brand’s successful launching in Europe and Asia. Bee Street  developed a campaign focused on U.S. lifestyle, beauty, & wellness influencers with strong and viral social media followings.