​​​​OVERVIEW 

Bee Street has worked with Jennifer Aniston’s LOLAVIE hair care brand since its launch in 2021 . As a high profile celebrity whose famous haircut in the 90s made her a cultural icon and gave rise to the single most requested cut and style for women, expectations were incredibly high. We developed and delivered a mailing to 400 influencers and A-listers to create a high impact launch moment - and have worked with the brand on all successive product launches since - six individual products and a high impact partnership between LOLAVIE and the SharkNinja FlexStyle hair styler.

 

RESULTS 

All Bee Street mailings have contributed to strong sales performance and social following while leveraging Jen’s authenticity and personality, and building credibility through emphasis on the product’s signature bamboo ingredient. Over the last three years, Jen has been recognized and celebrated as a female founder, entrepreneur and business owner. Cumulative impressions from the Bee Street program were 1,221,329,606.