RESULTS

Our influencers were treated to an exclusive pampering experience at the new salon, showcasing MiniLuxe’s high-end services and sleek, modern environment. The event not only fueled organic social media posts but also reinforced the brand's reputation for delivering top-tier beauty experiences. With these influencers sharing their manicures, personalized experiences, and rave reviews, MiniLuxe gained significant visibility among a highly engaged audience, driving awareness, interest, and anticipation for the new location. The event successfully positioned MiniLuxe as the premier choice for those seeking luxury nail care with a focus on quality and sustainability.

Video Results

​​​​OVERVIEW 

MiniLuxe, a premium nail and beauty salon known for its commitment to quality, cleanliness, and sustainability, looked to elevate its launch and drive foot traffic to its new location. To do so, Bee Street was brought on to help organize an exclusive private event, inviting top influencers and to experience MiniLuxe’s elevated services firsthand. The event was designed to generate buzz, create shareable content, and position MiniLuxe as the go-to destination for luxury nail care.