Overview

Bee Street was hired to create a mailing to coincide with the launch of beloved TV star and founder Kaley Cuoco’s Oh Norman! sustainable dog products. The campaign was aimed at pet-loving celebrities who identified with Kaley’s cause and delivered impactful results.

Here at Bee Street, we love our furry friends and are proud to support the La Belle Foundation. They helped us find a home for Meadow, a dog we rescued in 2023. With the support and collaboration of animal lovers like Kaley Cuoco, we’re making a real difference for animals in need… one rescue at a time.

Video Results

Meadow “Bee St. Alumni”

Results

Bee Street developed a mailing concept that reflected the quirkiness of the brand and highlighted Kaley’s support of rescue dogs through the product’s percent of sales donation to rescue shelters. We  effectively emphasized Kaley’s expansion from actress to entrepreneur & founder and the brand’s sustainable & social impact credentials. The mailing - which used sustainable materials and eco-conscious production methods -  targeted animal rescue advocates to promote the products and encourage social media sharing. Cumulative impressions from the Bee Street program were 479,460,600.