SharkNinja SLUSHi

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Pantalones Tequila

RESULTS

The mailing helped this new product punch above its weight in media attention through a well-aligned celebrity & like-minded product partnership. The SLUSHi got into the hands of approximately 15 celebrities and influencers, building awareness for the frozen drink maker and the SharkNinja brand. The SLUSHi sold out and had a 100,000-person waiting list in just days. Cumulative Impressions from the Bee Street program were 122,289,000.

Video Results

​​​​OVERVIEW 

Bee Street was engaged to develop a series of mailings for SharkNinja - each one to feature one of the company’s innovative products. For the new SLUSHi Professional Frozen Drink Maker, we needed to do something that would break through the clutter and get attention in a category led by an established player in order to quickly gain visibility and drive sales. We formed a partnership with Pantalones tequila and its owners, Matthew & Camila McConaughey.