​​​​OVERVIEW 

Bee Street was brought on board by Sony Music to generate excitement and build engagement around the launch of their LinkBuds Fit collaboration with superstar singer-songwriter Olivia Rodrigo. To help announce the release and make sure these new ear buds stood out in a crowded category, we put together an exclusive campaign highlighting Olivia’s personal connection to the innovative, ultra-lightweight earbuds. We created a package with cues to some of Olivia’s favorites – butterflies, the color lavender and a limited edition New York City subway card – to house this special listening experience. The concept highlighted the product’s cutting-edge technology and stylish design while signaling that they were perfect for music lovers on the go. The campaign generated 22,297,000 impressions and successfully established LinkBuds Fit as a must-have accessory for 2025.