RESULTS
The mailer generated posts from top influencers Kim Kardashian, Shaun White, Emma Roberts, Ellen DeGeneres, Sofia Vergara, Meghan Trainor, Amanda Seyfried, and Demi Moore. It generated the highest viewed social video in the history of St. Jude and created followership among a new, younger generation. Cumulative Impressions from the Bee Street program were 796,580,200.
OVERVIEW
St. Jude engaged Bee Street and Full Picture Productions to produce a video for the organization’s Instagram reels to bolster fundraising efforts for Giving Tuesday in 2023. The star-studded video featured high profile personalities such as Meghan Trainor, Ellen DeGeneres, Ashley Tisdale, and Shaun White, each lending their influence and advocacy for St. Jude.
Alongside the impactful video, other celebrities rallied support by sharing a specially designed mailer created in collaboration with actress Emma Roberts. The mailer contained a call-to-action to contribute and make a difference based on the St. Jude program of bringing service dogs to hospitals to visit patients - and it became a movement in support of the St. Jude’s mission.
Video Results