RESULTS
We created a space-themed mailing using fully sustainable materials and an eco-conscious production process to reflect Lauren’s ethos and appeal to moms & their kids. The mailing received social posts from Paris Hilton, Kris Jenner, Kim Kardashian, Khloe Kardashian, Eva Longoria, Katy Perry, and more. The Fly Who Flew to Space was named to The New York Times and USA Today bestseller lists within the first week of its release. Cumulative Impressions from the Bee Street program are 1,435,272,626.
OVERVIEW
Bee Street was engaged by Emmy-award winning journalist, philanthropist, and new author Lauren Sanchez to amplify the release of her children’s book The Fly Who Flew To Space. As a child, Lauren struggled in school before a caring teacher discovered that she was dyslexic and helped her overcome academic challenges. Combining her knowledge as a pilot with her desire to encourage kids to dream big and believe that anything is possible, the story follows Flynn the fly, who struggles in school but finds their passion in space.
Video Results