RESULTS

We developed a compelling mailing program that reached celebrities and influencers to build awareness of THE WELL as a unique and comprehensive wellness destination in the heart of New York City. The content generated strong press and drove over 98 million social impressions for THE WELL New York. Bee Street also established a connection between THE WELL and Gwyneth Paltrow’s EXPAND conference which chose the Hacienda AltaGracia location for its YEAR location and brought additional outsized visibility to THE WELL. THE WELL has a comprehensive wellness ecosystem located in the heart of Costa Rica. Cumulative Impressions from the Bee Street program were 5,200,000,000.

Video Results

​​​​OVERVIEW 

Bee Street was hired by THE WELL to create brand awareness and build buzz in order to drive sales for this functional, holistic wellness business in the highly competitive New York City market, as well as to expand their community by inviting guests to visit their first-ever international location at Auberge, Hacienda AltaGracia in Costa Rica.